Industry updates
The B2B eCommerce Association is pleased to welcome GTSE and Tom Armenante, eCommerce Director and Co-Founder, to the community.
GTSE is a UK and US-based consumables supplier providing cable ties, tapes, cable management products, drill bits and other high-frequency items that businesses use repeatedly . While these products may seem simple, they sit at the centre of daily operations for scaffolding companies, solar installers, logistics providers, event businesses and manufacturers.
When these products are unavailable, work slows down. When delivery is inconsistent, trust erodes. That dynamic makes digital execution critical.
A B2B Model Built on Repeat Purchasing
GTSE operates both B2C and B2B channels. The company generates daily revenue through Amazon, yet the majority of its business flows through its own UK and US websites, where B2B customers purchase by the box or pallet .
In the member onboarding call, Tom described how their B2B business spans diverse sectors, with RAC among the customers they supply . That diversity reinforces something important. GTSE is not dependent on a single vertical. Their products are universal. The digital experience has to support multiple buyer types with different use cases, purchasing volumes and order cadences.
This distinction matters.
In B2B, the opportunity is not simply to transact online. It is to support repeat purchasing behaviour at scale. Buyers in these categories are specification-driven. They know what they need. The digital experience must make reordering simple, fast and reliable.
GTSE’s blended supply strategy includes importing core product lines such as cable ties and tapes, alongside working with partners suppliers in the UK to extend range . That introduces operational complexity across stock visibility, fulfilment and pricing, all of which must be supported digitally.
Digital as a Growth Lever
In our work across the Association, we often return to a simple principle. eCommerce is not the point. Helping the customer do their job easier is the point .
For GTSE’s customers, that means:
- Clear product specifications
- Confidence in availability
- The ability to buy in trade quantities
- A frictionless reordering process
Consumables businesses are particularly well suited to the Customer Adoption journey of onboarding, engagement and discovery, buy and try, repeat and reward . In categories where products are used over and over again , the repeat stage becomes the engine of growth.
A Strong Addition to the Community
GTSE represents a modern, category-focused B2B supplier. Founder-led. Digitally minded. Operating across multiple markets. Focused on operational reliability and repeat demand.
Their story reflects the broader shift in B2B eCommerce. Not towards flashy digital storefronts, but towards disciplined execution that supports margin, loyalty and long-term customer relationships.
We are excited to welcome GTSE to the B2B eCommerce Association and look forward to the conversations ahead.