Insight B2B Fundamentals

Case Study | Vulcan Materials Company

Vulcan Materials Company Case Study Challenge Build a new online ordering tool first for B2C, then for B2B customers Incorporate OMS requirements for order

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brett-sinclair
January 6, 2026
Case Study | Vulcan Materials Company

Case Study Overview

Vulcan Materials Company Case Study

Challenge

  • Build a new online ordering tool first for B2C, then for B2B customers
  • Incorporate OMS requirements for order servicing and fill orders through fulfillment system
  • Pick a system that will be foundational to grow with VMC business
  • Move all customers to online payments

Solution

  • KIBO’s unified platform for commerce and OMS
  • Powerful commerce platform for all B2B functionality (e.g., quoting, pricing, discounting, etc.)
  • B2C capabilities for new and one-time customers buying aggregate at quarries
  • Future OMS requirements will be much better suited for a packaged application like KIBO versus a build option
  • Implement with a trusted partner that can grow in multiple areas with Vulcan

Results

  • Strong differentiation: Unified commerce story – combination of OMS with eCommerce capabilities
  • The cost and time to implement reduced compared to purchasing from competitors
  • Improved relationship with the customer and buyers by enhancing customer journey
  • Key Integrations: Oracle ERP, internal pricing system

Case Study Snapshot

Industry

Industrial & Construction

Technology

KIBO B2B Ecommerce,

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About the Author
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brett-sinclair