Ella is an AI order and quote automation assistant built for wholesalers and distributors, created by Wizcommerce.
Ella automatically reads purchase orders from emails, PDFs, spreadsheets, and scanned documents, extracts all key details, and converts them into ERP-ready orders and quotes in seconds — eliminating manual entry, errors, and delays.
Ella Handles Orders So Sales Teams Can Focus on Growth
Inside sales teams are under more pressure than ever. They are expected to move faster, quote smarter, support customers better, and still hit aggressive revenue targets. Yet for many organizations, their most valuable sales talent is spending hours every day on one of the least strategic tasks: manual order entry.
Purchase orders arrive in every imaginable format. Emails. PDFs. Faxes. Phone calls. Each one requires careful review, manual data entry, and follow-up when information is missing or unclear. The result is slower response times, higher error rates, frustrated customers, and burned-out reps who have less time to actually sell.
Ella is an AI-powered order and quote automation employee designed specifically for B2B sales operations. It reads purchase orders from incoming emails, PDFs, faxes, and calls, understands details, and creates ERP-ready orders in seconds.
Ella integrates directly with over 1,000 pre-built ERP connectors, so orders are placed directly into existing systems without middleware or manual intervention.
Ella can extract key details such as customer information, SKUs, pricing, and quantities. And validates data accuracy, detects missing or mismatched information, and flags exceptions before they become problems. Once everything is confirmed, Ella creates clean, ERP-ready orders automatically and sends confirmations to both customers and sales reps.
Customer Story: How Howard Elliott uses Ella
Ella in action at Howard Elliott Collection
After going live with WizCommerce, Howard Elliott Collection adopted Ella to automate order intake from emailed purchase orders. Ella processes orders in minutes, flags pricing discrepancies, adds new ship-to addresses, and pushes clean orders directly into their system — exactly like website orders.
The result is faster order processing, fewer errors, and more time for the sales team to focus on selling and upselling their full product line.
From 4 Hours a Day to 15 Minutes: Ella Transformed Order Entry for The Howard Elliott Collection - YouTube
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From 4 Hours a Day to 15 Minutes: Ella Transformed Order Entry for The Howard Elliott Collection WizCommerce
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