News and Insights

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From Beer to Millwork: How ToniaColetta Is Leading B2B CommerceTransformation at Metrie

B2B eCommerce World - UK / EMEA

Join us in London for a focused, one and a half day conference experience at B2B eCommerce World in London. Designed for both digital and executive leaders in manufacturing and distribution, this event cuts through the noise with practical workshops, strategic insights, and exclusive networking that drives real business impact.

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The Real Reason B2B eCommerce Projects Fail

When I speak with executives at manufacturing and distribution companies about B2B eCommerce, the conversation tends to start in the same place: technology.

From Zero Online Sales to a Digital Tidal Wave: How Deirdre Peters Built B2B eCommerce at Boston Scientific

When Deirdre Peters joined Boston Scientific six years ago, the company was an $11 billion global medical device manufacturer with no online sales. That fact,

How Stacy Hanks Is Raising the Bar for Buyer Experience in B2B Digital Commerce

When Stacy Hanks joined SureWerx as Vice President of Global Digital Commerce, she brought something the company needed and did not yet have: an operator's

GTSE Joins the B2B eCommerce Association

The B2B eCommerce Association is pleased to welcome GTSE and Tom Armenante, eCommerce Director and Co-Founder, to the community.

Industrial B2B eCommerce Is Not Catching Up. It Is Moving Forward.

I have been in eCommerce for most of my career at 3M. I started in customer service, moved onto the Amazon account working with consumer brands, and

Building for the Pro Customer: How Brooke Logan Is Unifying Commerce at Genuine Parts Company

Brooke Logan did not set out to work in B2B eCommerce. Her degree is in biology. Her early career took her through home improvement retail. She ended up

WizCommerce New Product launch: Ella – AI order & quote automation employee

Ella is an AI order and quote automation assistant built for wholesalers and distributors, created by Wizcommerce.

From Evangelizing to Executing with Jason Greenwood

In this episode of the B2B eCommerce Show, Justin King sits down with Jason Greenwood, Founder of Greenwood Consulting, to discuss how B2B companies can drive real digital ROI without forcing customers to change how they buy.

Americaneagle.com: Deep B2B eCommerce Expertise for Manufacturers and Distributors

B2B digital transformation often looks straightforward on the surface. Launch a new platform, modernize the website, connect systems, and growth should

5874 Commerce: Strategic B2B eCommerce Expertise for Manufacturers and Distributors

As B2B eCommerce continues to evolve, manufacturers and distributors face increasing pressure to modernize legacy systems, manage complex product data, and

B2B eCommerce Platform Deep Dive: How Nomad eCommerce Supports Real-World Complexity

Mid-market manufacturers, distributors, and wholesalers are in very different places when it comes to eCommerce. Some tried launching storefronts during the

What We Learned at B2B eCommerce World Americas 2025

The Novatize team attended B2B eCommerce World Americas 2025 in Scottsdale and met with experts from operations, sales, marketing, IT and finance. If you

Look What Happened When the Industry Showed Up

I’ve intentionally waited a week to write this.

Bluemeteor: Empowering B2B Businesses to Optimize their Product Content Lifecycles

In today’s B2B market, success depends on delivering accurate, consistent, and enriched product data across every digital channel. Bluemeteor is redefining

Domaine: Scaling Global B2B eCommerce with Shopify

Domaine is redefining what’s possible in enterprise B2B eCommerce. As the leading Shopify agency helping global brands scale digital commerce, Domaine

From Slipway to Self-Service: How One Marine Distributor Rebuilt B2B for the Next Generation

In a sector known for faxes, phone calls, and legacy systems, All Marine Spares decided to chart a very different course.

Merchkit: Powering B2B eCommerce Growth Through AI-Ready Product Data

Merchkit is helping B2B manufacturers, distributors, and brands take the next step in digital transformation — turning complex product catalogs into AI-ready

AAXIS: Transforming Enterprise Commerce with AI, Data, and Strategy

Visit AAXIS in the B2BEA Directory

Selecting a B2B eCommerce Platform Isn’t Easy. Here’s How We’re Helping.

If you’ve ever been responsible for selecting a B2B eCommerce platform, you already know the truth:

Ashley Hudson Joins B2BEA to Lead Global Events

The B2B eCommerce Association is excited to welcome Ashley Hudson as its new Managing Director, for Global Events, a key leadership appointment that will

Maximizing Your Experience at B2B eCommerce World Americas

Practical strategies to maximize learning, networking, and opportunities at the premier B2B eCommerce conference.

Dan Gray Named B2B eCommerce Leader of the Year at 2025 APAC Industry Awards

The B2B eCommerce Association is proud to recognize Dan Gray, Head of Product & Technology at SafetyCulture Marketplace, as the 2025 B2B eCommerce Leader

The Digital Front Door: Why Great B2B Customer Relationships Start Online

B2B eCommerce is now the first handshake.

You Can’t Outsource Digital Transformation

You Can’t Outsource Transformation—Here’s Why That Matters

750% Digital Growth. A Team Effort Led with Vision

Digital transformation in B2B is never just about technology. It takes leadership. Vision. And the ability to drive measurable change across people,

The AI Advantage: Elevating B2B Operations for Distributors and Manufacturers

If you are interested in the deck - here you go

Announcing the 2025 B2B eCommerce Industry Awards

The B2B eCommerce Industry Awards 2025 are here, and this year, we’re raising the bar!Organized by the B2B eCommerce Association and featured as part of the

Beyond the Website: Driving Real Customer Adoption in B2B eCommerce

You launched your eCommerce site. You made the investment. Maybe even trained your team. But here’s the real question: are your customers actually using it?

The evolution of distributors in the digital age

For decades, distributors have been the essential link in supply chains, bridging the gap between manufacturers and end customers. They have thrived on

B2B ecommerce’s resilience amidst economic uncertainty

The landscape of B2B ecommerce in the United States has undergone a remarkable transformation, solidifying its position as a pivotal sales channel. In a year

Welcome SparkLayer to the B2B eCommerce Association

We are thrilled to announce that SparkLayer has joined the B2B eCommerce Association. As a leading provider of B2B solutions for Shopify & BigCommerce,

How ANZ leaders are winning in B2B ecommerce today

Are you ready to dive into the dynamic world of B2B eCommerce in Australia and New Zealand? Our latest report, in partnership with SAP, reveals pivotal

TradeCentric becomes partner of B2B eCommerce Association, advancing eProcurement and PunchOut expertise

The B2B eCommerce Association is thrilled to announce that TradeCentric, a recognized leader in B2B automation and digital transaction processes, has joined

Younger digital B2B buyers not as quick to purchase according to Forrester

Younger B2B purchasers tend to face more obstacles in finalising a purchase due to their limited experience in business decision-making when compared to their

Digital transformation is slow coming

Despite the rapid pace of new ecommerce technology such as headless commerce and mounting pressure from digital-first customers, progress is mixed at best for

Mirakl & TreviPay integrate to provide invoicing and payment solutions

TreviPay, a global B2B payment solutions provider, has announced its partnership with Mirakl, a leading global marketplace solutions provider, to offer

Spryker and Trevipay join forces to enhance payment options

Spryker and Trevipay have recently announced a strategic partnership to expand the payment options available for global B2B sellers and marketplaces. With

Visual commerce: Enhancing the online buying experience

In the world of B2B digital commerce, visual commerce technology is gaining traction, thanks to its success in the gaming industry. This technology involves

A B2B marketplace stakes out life sciences

Labviva Inc., a B2B marketplace that serves buyers and sellers in the life sciences industry, has raised $20 million in new working funds.

Manufacturers put ecommerce center stage

Even though most industrial companies are still in the early days of their digital marketing and sales (M&S) efforts, the potential benefits are clear.

Why B2B ecommerce is changing fast

While B2B sales have been steadily shifting to digital channels, the past few years have seen an acceleration of that trend due largely to the Covid-19

Vietnam ecommerce is going prime time

Since last year, worldwide inflationary pressures and geopolitical events have fueled an economic slowdown, putting many e-commerce businesses at risk of

China MRO market grows its digital future

Digitalization has become an irreversible trend in every industry in this new era, making people's working and leisure lives smarter and more convenient. Most

A B2B marketplace constructs a global strategy

A primetime operator of a public B2B marketplace and an auctioneer of used construction equipment ended 2022 as banner year - and made an acquisition to

Sana Commerce names new CEO to lead next phase of growth

Sana Commerce, a leading ERP-integrated B2B e-commerce company, is proud to announce the appointment of Sebastiaan Verhaar as Chief Executive Officer. Verhaar

Young digital B2B buyers differ from their peers

Younger versus older business buyers share some traits in common, but only a few. Both groups want to use sales, supply chain and procurement channels to make

Shopify reports decent Q4 sales

Shopify Inc. reported $1.73 billion in revenue for its fiscal fourth quarter ended Dec. 31, 2022. That’s a 26% jump from a year earlier, a sign the ecommerce

A platform vendor scores $13 million

Oro Inc., a provider of open-source B2B ecommerce applications has received $13 million in new funding from private equity firm Zubr Capital and Highland

Truckers and marketplaces convoy

Earlier this month, three of the largest national carriers formed the Scheduling Standards Consortium (SSC). It aims to solve transportation scheduling

Nestlé projects 25% of sales will soon be digital

Nestlé S.A., the world’s biggest public food and drink processing company headquartered in Vevey, Vaud, Switzerland, sees more ecommerce in all forms too

B2B sellers pay a premium for warehouse space

Ecommerce sellers, whether they are engaged in business-to-business or business-to-consumer online commerce, are gobbling up warehouse- and

Chemical makers add in ecommerce ingredients

Even though chemical output in the United States is projected to grow by 4.1% in 2022, the highest growth seen in more than a decade, according to the

Why organizations are ranking B2B ecommerce as a high priority

B2B ecommerce is no longer just a minor priority, says Will Santry, vice president and head of SAP Customer Experience, ANZ.

Headless commerce: the basics

Thinking about going headless with your B2B eCommerce Platform? Here’s what you need to know

Demystifying PunchOut: What is it and why it’s important

If you’ve heard the term PunchOut and wondered what it was, you’re not alone. eCommerce PunchOut is a little-understood (and rarely supported) function for

SANA: The Manufacturing & E-Commerce Benchmark Report

eCommerce experts, Sana Commerce have recently launched their The Manufacturing & E-Commerce Benchmark Report for 2021, delivering insights into trends on

Balance Internet launches: Digital Transformation in B2B eCommerce

B2B eCommerce is growing in leaps and bounds seeing B2B businesses moving to digital platforms like never before. 

B2B Vs B2C eCommerce: 6 key differences & why they're important

In the simplest of terms, the differences in B2B versus B2C eCommerce are the customer relationships. eCommerce being an online business model facilitating

B2B eCommerce personalisation use case for spare parts business

It is without a doubt that the global pandemic has accelerated many companies’ digital roadmaps. For companies that sell products and services, being able to