Digital commerce strategy for companies doing the real work.
We work with mid-market B2B distributors and manufacturers — not to sell them a platform, but to help them build a strategy that actually gets adopted.
How we work
B2BEA engages in a few specific ways, all built around the same goal: closing the gap between having a digital commerce capability and having one that performs.
Digital Commerce Strategy
For leadership teams that need clarity before they commit. We work with you to define what digital commerce should actually do for your business — and build the roadmap to get there.
Typically 6–12 weeks · Delivered to executive team
Platform Selection Advisory
The vendor landscape is noisy and the pitches all sound the same. We help you cut through it — with a clear requirements process, a vendor shortlist that actually fits your business, and guidance through the selection.
Typically 8–16 weeks · Works alongside your team
Adoption & Change Management
Most digital commerce failures aren't technical. They're adoption failures. We help companies build the internal alignment, the sales team buy-in, and the customer onboarding processes that make the difference between launch and success.
Ongoing engagement · Works alongside your team
Executive Education & Workshops
For leadership teams that need to build their own digital commerce literacy before they can lead a transformation. Half-day and full-day workshops built around your business, your industry, and your specific challenges.
Single or multi-day · On-site or virtual
Who we work with
Mid-market B2B distributors and manufacturers — typically $50M to $2B in revenue — who are serious about digital commerce but aren't sure they're getting it right. Often they have a platform already. The platform isn't the problem.
We don't work with every company that asks. The engagements where we add the most value are ones where leadership is genuinely committed to change — not just looking for a report to file. If that's you, we'd like to talk.
Industrial distribution, MRO, building products, electrical, HVAC, plumbing, safety, and janitorial/sanitation. If you're selling to businesses in these spaces, we've probably seen your exact situation before.
Let's talk
Tell us what you're working on. If it sounds like a fit, we'll set up a call to explore it further. No pitch deck. No sales process. Just a conversation.
Get in touch