Customer Adoption
Drive digital adoption with your B2B customers — registration, onboarding, self-service, and retention strategies.
Articles & Insights
From Zero Online Sales to a Digital Tidal Wave: How Deirdre Peters Built B2B eCommerce at Boston Scientific
When Deirdre Peters joined Boston Scientific six years ago, the company was an $11 billion global medical device manufacturer with no online sales. That fact,
How Stacy Hanks Is Raising the Bar for Buyer Experience in B2B Digital Commerce
When Stacy Hanks joined SureWerx as Vice President of Global Digital Commerce, she brought something the company needed and did not yet have: an operator's
What We Learned at B2B eCommerce World Americas 2025
The Novatize team attended B2B eCommerce World Americas 2025 in Scottsdale and met with experts from operations, sales, marketing, IT and finance. If you
Look What Happened When the Industry Showed Up
I’ve intentionally waited a week to write this.
From Slipway to Self-Service: How One Marine Distributor Rebuilt B2B for the Next Generation
In a sector known for faxes, phone calls, and legacy systems, All Marine Spares decided to chart a very different course.
Maximizing Your Experience at B2B eCommerce World Americas
Practical strategies to maximize learning, networking, and opportunities at the premier B2B eCommerce conference.
The Digital Front Door: Why Great B2B Customer Relationships Start Online
B2B eCommerce is now the first handshake.
Beyond the Website: Driving Real Customer Adoption in B2B eCommerce
You launched your eCommerce site. You made the investment. Maybe even trained your team. But here’s the real question: are your customers actually using it?
Younger digital B2B buyers not as quick to purchase according to Forrester
Younger B2B purchasers tend to face more obstacles in finalising a purchase due to their limited experience in business decision-making when compared to their
Young digital B2B buyers differ from their peers
Younger versus older business buyers share some traits in common, but only a few. Both groups want to use sales, supply chain and procurement channels to make
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