Digital Transformation

From Beer to Millwork: How Tonia Coletta Is Leading B2B CommerceTransformation at Metrie

The Real Reason B2B eCommerce Projects Fail

When I speak with executives at manufacturing and distribution companies about B2B eCommerce, the conversation tends to start in the same place: technology.

Industrial B2B eCommerce Is Not Catching Up. It Is Moving Forward.

I have been in eCommerce for most of my career at 3M. I started in customer service, moved onto the Amazon account working with consumer brands, and

From Evangelizing to Executing with Jason Greenwood

In this episode of the B2B eCommerce Show, Justin King sits down with Jason Greenwood, Founder of Greenwood Consulting, to discuss how B2B companies can drive real digital ROI without forcing customers to change how they buy.

You Can’t Outsource Digital Transformation

You Can’t Outsource Transformation—Here’s Why That Matters

750% Digital Growth. A Team Effort Led with Vision

Digital transformation in B2B is never just about technology. It takes leadership. Vision. And the ability to drive measurable change across people,

The evolution of distributors in the digital age

For decades, distributors have been the essential link in supply chains, bridging the gap between manufacturers and end customers. They have thrived on

B2B ecommerce’s resilience amidst economic uncertainty

The landscape of B2B ecommerce in the United States has undergone a remarkable transformation, solidifying its position as a pivotal sales channel. In a year

Digital transformation is slow coming

Despite the rapid pace of new ecommerce technology such as headless commerce and mounting pressure from digital-first customers, progress is mixed at best for

Manufacturers put ecommerce center stage

Even though most industrial companies are still in the early days of their digital marketing and sales (M&S) efforts, the potential benefits are clear.

Why B2B ecommerce is changing fast

While B2B sales have been steadily shifting to digital channels, the past few years have seen an acceleration of that trend due largely to the Covid-19

Chemical makers add in ecommerce ingredients

Even though chemical output in the United States is projected to grow by 4.1% in 2022, the highest growth seen in more than a decade, according to the

Why organizations are ranking B2B ecommerce as a high priority

B2B ecommerce is no longer just a minor priority, says Will Santry, vice president and head of SAP Customer Experience, ANZ.